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Web Survey Bibliography

Title Virtual research exists, but how real is it
Source Marketing News, 30, 12, pp. 32-33
Year 1996
Database ProQuest
Access date 22.07.2004
Abstract

Online research provides the researcher with a solution that is sensitive to both budget and time constraints. This is not trivial given that clients are rushing to keep up with tighter deadlines and squeezed budgets like never before. However, until researchers can claim knowledge of the online mentality, alternatives to online solutions should be considered. Fast economical options are available but have been underused, such as conducting small/mini focus groups and reducing sample size whenever possible.

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ProQuest (full text)

Year of publication1996
Bibliographic typeJournal article
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Web survey bibliography (4086)

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